- How well are the identified user journeys accommodated on the website?
- How easy is it for a visitor to navigate to the content or tools they are looking for?
- Are your assets optimised for different screen formats and fast enough to provide a seamless experience?
- Does your content faithfully represent the desired voice and appropriate tone?
- How well does the website guide users through interruptions like error messages or dead ends?
- What value does your content or tools provide in aligning with your user’s primary needs?
- Is your content and messaging succinct and relevant and are you employing progressive disclosure of information?
- Do you provide obvious options for your visitors to find continue their journey from their initial interaction?
- How easy do you allow your content to be shared?
The output of this part of the review is an usability report that outlines our findings on the user journeys and scenarios that we reviewed against the usability heuristics above.
A significant portion of your users rely on Search Engines to find your content and this percentage will likely increase with the increased use of voice-activated devices and their virtual assistants (Siri, Google Assistant, Alexa, Cortana) that themselves rely on these Search services. It is therefore imperative that your website and its content are as easily read and understood by machines as they are by people. It is also important that the copy on your website mirrors the language and queries of your target users.
We use professional SEO and SEM tools to look at your top 10 landing pages to identify how well they are structured and how effectively their content reflects your user’s queries.
The output is a report identifying any areas that need improvement and direction for optimisation.
Consumers are expecting more than every from brands via for their attention and commitment. Beyond advertising and direct response, they want to taste the experience, be a part of the community, and seamlessly share content that defines their likes and opinions.
With so much happening in this space, we cannot adopt a ‘build it and they will come’ mentality. We need to leverage both Social networks and direct communication to bring relevant and engaging messages to the right community at the right time.
For the purposes of this review we do not perform an accessibility audit on every page of the website but rather focus on the top 10 landing pages AND pages of differing functionality to establish a general understanding of the websites accessibility.
We use a professional accessibility testing tool that tests against the following Guidelines:
- BITV 1.0 (Level 2)
- Section 508
- Stanca Act
- WCAG 1.0 (Level A)
- WCAG 1.0 (Level AA)
- WCAG 1.0 (Level AAA)
- WCAG 2.0 (Level A)
- WCAG 2.0 (Level AA)
- WCAG 2.0 (Level AAA)
And identifies known issues, as well as likely and potential issues. Many guidelines cannot be tested against as they require a human decision so these elements are manually checked.
The output is a report that lists the common identified issues that would prevent the website reaching WCAG 2.0 (Level AA) standard.
The value of your online assets should be reflected in your KPIs and general measurements of success. Business objectives are rarely achieved if they don’t align with the user’s expectations and requirements so the performance indicators need to reflect both the needs of the organisation and the consumer. As important as establishing what KPIs best represent success is the continual monitoring of our performance against them.
In this part of the review we look at what metrics and reporting tools are in place to a running commentary on the performance of the website. At a minimum we would expect to see:
- The collection of timely, accurate and relevant data.
- The data visualised so as to be easily understood and accessed immediately as required.
- Reporting that reflects our KPIs that best represents key user journeys.
Equally we should not expect to see metrics and reporting on data that in no way guides business decisions or provides input to usability improvements. This is just noise.
To meet our Digital Service Standard obligations we will also review how the existing performance measurements talk to:
- user satisfaction
- digital take-up
- completion rate
- cost per transaction
Within all the key areas of review above we will make reference to peer websites as appropriate to demonstrate best practice or provide examples of recommended implementation.
- Previous audits and activity reports.
- Analytics reports and/or access to online tools.
- Webmaster reports and/or access to online tools.
- List of peer websites.
- Heuristic Evaluation Report
$5K - $10K
Budget will reflect effort.